Producing the see you want others to experience
The majority of projects I take on involve collaborative efforts. If I do my job well, I am able to flesh out ideas [from you] that have yet to be considered. On occasion, I take complete control of a project and run with it; client review occurs in pieces and is progressive. Yes, many organizations fail to understand what they want / need in order to achieve a specific end. I subscribe to a great deal of verbal communication and expect clients to complete the homework I give them. Once the ball gets rolling, projects are completed with urgency and precision.
There is a specific audience I develop content for. That is the audience who will produce the most money for you, subscribing to and becoming emotional over your goods and services.